The AFRICAN Campaign
Introducing The AFRICAN Campaign.
We are all African,
It's in our blood,
Our source of life.
The soil calls to us
Through the winds of time
No matter how far we go,
Returning always feels like home.
The African Campaign is an initiative aimed to raise funds for the continued development and growth of the VALOYI brand during these times.
Locally made in Cape Town and affordably priced in an effort to launch VALOYI's first ever crowdfunding campaign.
VALOYI was purposefully created with the mission of showcasing, celebrating, and sustaining traditional African craftsmanship through mediums of refined contemporary design. Craftsmanship that carries so much history, so much richness, with stories that should be told and shared for generations to enjoy. VALOYI was also created in order to make high quality affordable luxury goods which would showcase the talent and skill that resides here on this great continent. Talent, creativity, and skill which advocates for African Made products and showcases the quality that can come out of Africa. Quality that will shift the narrative and perspective in order to start building long term industry and a better supply chain from Africa to the world.
With the brand being based in Cape Town, I am determined to do all that I can to help and to continue creating work for the exceptionally talented and skilled individuals I get to work with here; from the leather artisans, to my manufacturers, CMTs and suppliers. The local apparel industry was already hardpressed. But with the pandemic, like dominos, it has negatively affected us all.
With your help, I hope to raise, at minimum R100,000 by selling approx 1000 items from The African Campaign in order to:
1. Launch a new collection inspired by the incredible hand drawn murals found on the homes of the Kassena people in Tiebele, Burkina Faso. As well as working with traditional female artisan led Zulu beaders to showcase their workmanship. Thereby creating much needed work that will help provide for themselves as well as their families.
2. Extensively market the new collection to a local and international audience.
3. Any amount above R200,000 will be utilized in finally establishing VALOYI's much needed workshop studio space where beautiful quality African heirloom products will be created. Where activations and artisan led workshops can safely take place. And, most importantly, where employment will be created for skilled and talented Makers, as well as those willing to learn.
The success of this can only be achieved with your help. Because together, we go so much further.
Support by purchasing, and sharing the news far and wide.
The African Campaign encourages you to carry the spirit of Ubuntu by wearing your identity boldly, and with pride.
